Marshall McLuhan

I had heard the name Marshall McLuhan mentioned many times. I had even seen the cameo in woody allens film “Annie Hall”.

The Medium Is the Massage

This was his big hit. It was written thirty years before the internet became popular and five years before I was even born. It was essentially the best sound bites from one of his other writings offset with some elegant graphic design. However to read it you would think it was written yesterday. He manages to sum up how technology and social media are effecting our work and our lives in ways that would have been unimaginable to him.

The original was black and white and book shaped so I thought it would be a challenge to give it a modern make over. It is all the original text but landscape and with a bit of colour. I think the new graphics put the text into new contexts, more relevant to our times.

Have a read below.

Medium II